Haver Analytics
Haver Analytics
Global| Feb 13 2008

Japan's Consumer Confidence Very Weak

Summary

Japan’s consumer confidence survey did not used to be monthly. That is why the chart shows its past as a quarterly report represented by unconnected dots co-joined with its new form in which the dots are connected month-to-month. [...]


Japan’s consumer confidence survey did not used to be monthly. That is why the chart shows its past as a quarterly report represented by unconnected dots co-joined with its new form in which the dots are connected month-to-month. Based on a full sample of observations back to 1988 the current Consumer confidence readings are very weak. Based on the data from 2004 onward when monthly reporting kicked in these are the worst levels for all of the components that this report has seen. But in its broader historic context, while overall livelihood is nearly at an all-time low, employment is still above mid range in its 54th percentile. Willingness to buy durable goods is weak in the bottom 25 percentile of its range. The same relative position is true of expected income growth. People assess the value of their assets as in about the bottom third of its historic range.

Clearly Japan is undergoing some difficulties. The consumer is still very concerned about the future. While the OECD leading indicators show Japan in an upswing of sorts, Japan’s own indicators continue to show the economy bogged down with some conditions still worsening.

Japan Consumer Confidence
  Monthly Change over Percentile of range*
  Dec-07 Nov-07 Oct-07 3-mos 6-mos 12-Mos Since 2004 Since 1988
Overall Livelihood 34.9 37.0 41.0 -7.3 -7.5 -8.6 0.0 0.0
Income growth 39.6 40.7 42.2 -2.8 -2.6 -2.5 0.0 26.1
Employment 40.6 43.1 45.3 -5.8 -8.4 -8.4 0.0 59.7
Willing to buy Durable Goods 37.0 38.4 42.8 -8.5 -9.4 -11.9 0.0 27.3
Value of Assets 40.8 42.4 44.6 -3.4 -5.9 -4.7 0.0 40.1
For two-person households; * Percentiles since Mar 2004 when series became monthly or full period
  • Robert A. Brusca is Chief Economist of Fact and Opinion Economics, a consulting firm he founded in Manhattan. He has been an economist on Wall Street for over 25 years. He has visited central banking and large institutional clients in over 30 countries in his career as an economist. Mr. Brusca was a Divisional Research Chief at the Federal Reserve Bank of NY (Chief of the International Financial markets Division), a Fed Watcher at Irving Trust and Chief Economist at Nikko Securities International. He is widely quoted and appears in various media.   Mr. Brusca holds an MA and Ph.D. in economics from Michigan State University and a BA in Economics from the University of Michigan. His research pursues his strong interests in non aligned policy economics as well as international economics. FAO Economics’ research targets investors to assist them in making better investment decisions in stocks, bonds and in a variety of international assets. The company does not manage money and has no conflicts in giving economic advice.

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